How one Woman started a Vibrant Marketing Business
Businesswoman Joanne Mwangi is a born marketer. From managing brands to organizing events, this is one entrepreneur who knows how to put herself on the map.
From managing brands to organizing prestigious events, businesswoman Joanne Mwangi has firmly established herself on Kenya’s marketing scene.
Rewind back a few years, and Mwangi was working as a brand manager in Kenya, growing increasingly frustrated with the limitations of her job. She was forced to not only conceptualize events, but also source the services and supplies needed to pull them off.
“Every time I wanted to organize an event or promotion, I would have to handle all the details – there were no companies to outsource to,” says Mwangi. “This was time consuming, tiring and doubled my duties, but the experience created an opportunity to start a firm that would outsource these services to other firms”, she said.
Mwangi’s company, the Professional Marketing Services Group, offers her clients a 360-degree service that includes sound equipment, venues, crockery and cutlery, seating and dining, as well as presentation equipment. Other services include event co-ordination and promotions, public relations, advertising, strategy analysis and development.
With the Professional Marketing Services Group, Mwangi placed first in the Kenyan Top 100 SME competition in 2010 by beating some 240-plus competitors for the top spot. The key to her success has been ascribed to her ability to attract clients both locally and internationally, including the likes of Reckitt Benckiser, Prigat, Airbus and East African Breweries and Uchumi Supermarkets, and the Kenyan Stimulus Program. Having a client list like this is a serious achievement for the businesswoman, who has grown her business from the ground up. Her dedication to being the best and providing a quality service has meant that her company is in demand and that her reputation, especially her online presence, has grown.
She isn’t sitting still though, as a sense of restlessness to identify and grab new opportunities is a key feature in most successful entrepreneurs. The PMS Group is expanding, with eyes set on ventures in East African countries like Uganda, Tanzania, Rwanda, Burundi, Ethiopia and Southern Sudan. Luckily, Joanne has a proven track record, fused with a healthy appetite for improvement. These are the hallmarks of a true entrepreneur.