Sell your invention idea!

Posted on by Seyi Oduyela
Sell your invention idea

Sell your invention idea

Often inventors get into a routine that revolves around looking for a problem  that affects many people and where they feel that they can create a great  solution. Then they make sure the product can be made for 20% of the retail  value and they might have a winner. But there is another way, one followed by  kids for generations: just get a wild and crazy idea and try it out.

While not exactly kids, 26 year olds (in 2009) Jason Lucash and Mike Szymczak  did just that. Now these two young fellows loved their music, and loved it loud.  Their first product which had some traction, was the Rock-IT, a product that  could take audio sounds and change the sounds to vibrations. All you had to do  was attach the vibration magnet to a wide variety of devices and you had great  sound. Some of the places where their product could go include cardboard boxes,  file cabinets, appliances, coolers and lamp shades. The product sold for $34.99  and was a modest hit, that is available at Amazon and other stores including Bed  Bath and Beyond and their own web site.

But their sales will exceed $5 million for a second product, Fold and Play  Recycled Speakers. Obviously the Rock-It added sound, but our inventors wanted  more, much more, and they came up with the idea of a speaker made out of  recycled cardboard with a standard black speaker that requires no power or  batteries. Now they had a light weight box, or in their case several boxes, and  they were ready to party wherever they went. Just assemble the boxes, plug into  an audio source and you had music, loud music. Time magazine featured the  product as one of the 10 best products of 2009 and sold 15,000 speakers in one  day on their web site. Then the Marines ordered 50,000. For the inventors, it’s  the best of all worlds, a crazy idea that does exactly what they want and a  booming business to boot.

That is a great story, but not as great as my favorite story, the Bogdon  bass. Chris Baydee wrote songs but couldn’t afford a bass to play on his  recordings. So he built a bass out of cardboard he found around the home. He  added vinyl strings and a wooden handle and he was ready to record with what he  felt was very silly idea. But then something happened, the bass sounded great.  And the big cardboard box was really loud, and didn’t need an amplifier. He  didn’t know what to do with what he thought was extraordinary. So he put his  idea up a YouTube and received over 1000 hits in less than a day. And he had  lots of requests to buy the product. So he put his bass up on eBay and started  selling. He sold hundreds of the product, almost as fast he could make them.  Bass Player gave the product a great review in 2008 and the product is available  at many web sites. A great product that really works at a fraction of the costs  of real double basses and even bass guitars.

Chris Baydnee took the money from his initial sales to patent his idea which  has helped him keep his product selling four to five years after he invented.  Just because you think your product is silly or not serious doesn’t mean you  shouldn’t take action to protect a winning idea. A great reminder of this is  Gary Clegg who invented the Slanket, a blanket with sleeves long before the  Snuggie came out. A simple idea and Clegg didn’t patent it and now today the  Snuggie has sold millions of products, far more than the Slanket. So don’t lose  your rights. If that “silly” idea has real legs in the market, patent it.

Make Magazine

These stories this week are all about inventors who pulled together invention  prototypes in their garage, basement or living room. Make magazine, makezine.com, is a magazine that shows you how  to make all kinds of things, such as slip castings, that you can easily do at  home, but that you might not be aware of. If you are the inventive type, always  trying to come up with a new idea, but not always able to pull something  together, you need to start getting Make magazine. Even if the magazine can’t  help you, the ideas are fun and you can do the projects just for fun. If you  want to help your kids be creative, or if you are home schooling your children,  Make magazine is a great resource to explore.

Don Debelak is a well-known invention expert who has worked with new products  and inventions for over 25 years and is the author of four of the best-known  invention books of the last 15 years. Don runs the One Stop Invention Shop, http://onestopinventionshop.net, with a team of expert  associates. The One Stop Invention Shop provides great service along with lots  of free information to help inventors.

Don Debelak is also a registered patent agent and offers a variety of patent  services through http://patentsbydondebelak.com. Don offers free 15 minute  consultation to new clients.

Credit – Don Debelak – November 8th, 2013.

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